01
Owned, not rented.
Every pipeline, dashboard, and script lives in your accounts. No vendor lock-in. You keep the keys — and the work — when we're done.
About
Hi, I'm Motabar. I make your numbers trustworthy.
I'm an analytics engineer. Since 2022 I've helped founders and marketing teams fix broken tracking, connect their ad platforms to real revenue, and replace spreadsheet reporting with data they can act on.
Most of my clients come to me with the same problem: they're spending real money on ads, but GA4, Meta, Google Ads and the CRM all tell a different story, and nobody knows which number to believe.
I fix that at the source. That means auditing and rebuilding GA4 and Google Tag Manager, moving key conversions server side, and, when a team outgrows the platforms' own reports, building pipelines into BigQuery with dbt so spend, sessions and revenue sit in one place.
I work as a solo specialist, so you deal with the person doing the work from the first call to the handover. Every project ends with documentation, so your team understands exactly how everything works.
50+
Projects Delivered
98%
Client Satisfaction
2M+
Events Tracked Monthly
Since 2022
Delivering Analytics
Privacy-First
GDPR & CCPA compliant setups
Certified Expert
Google Analytics & Tag Manager
Fast Turnaround
Most projects in 1-2 weeks
Trusted Partner
Agencies & direct clients
Modern Stack
Latest tools & best practices
Results-Driven
Focus on ROI & growth
The signal-to-action gap
Minutes, not days.
When a KPI moves, most teams disappear into queries while the meter runs. Here's what changes when the plumbing is right.
Day 0— audit ran→Day 3— leak found→Day 7— fix shipped→Day 14— cost recovered
Metric
Before
After · with the loop closed
Time to decision
3 days
war room, 4 tabs, one analyst on Slack
96 min
cited answer in the same standup
Ad spend at risk
$1.41M
silent tracking gap, unnoticed for a quarter
$172k
loss contained the week it started
Escalations to hit an answer
4 hops
analyst → lead → VP → founder
0
owner gets the brief, not the question
Hours in weekly reporting
12 hrs
manual pulls, copy-paste, reconcile
38 min
automated refresh, review only
Three commitments
Why teams put me in the production loop.
Trust in data work is earned three ways. These are non-negotiable on every engagement.
02
Documented, not tribal.
Loom walkthroughs, written runbooks, and named owners for every data source. If I disappear tomorrow, your team can still run it.
03
Fixed scope, fixed price.
No hourly meters, no surprise invoices. You see the number, the timeline, and the deliverable before we start.
What this isn't
Most "analytics help" stops at a deck. This doesn't.
Positioning matters. Here's what you're not getting — so it's clear what you are.
01
NotA dashboard rebuild
Prettier charts don't fix broken tracking. I fix the numbers underneath first.
02
NotA Looker consultant
No 40-slide readouts. You get working pipelines, dashboards, and docs — not decks.
03
NotAnother attribution tool
Tools don't decide what counts as a conversion. I set up the model your business actually runs on.
04
NotA 6-month data warehouse project
Scoped in weeks, not quarters. Shipped in pieces you can see working.
— Tech stack
Battle-tested tools for scalable data infrastructure.
Cloud & data warehousing
- Google Cloud
- BigQuery
- Snowflake
- AWS
- Redshift
- Azure
Analytics & tracking
- GA4
- Google Tag Manager
- Segment
- Mixpanel
- Amplitude
- Hotjar
Data engineering
- dbt
- Airflow
- Fivetran
- Stitch
- Python
- SQL
Visualization & BI
- Looker Studio
- Tableau
- Power BI
- Metabase
- Superset
Automation & integration
- Zapier
- Make
- n8n
- Retool
- APIs
- Webhooks
Development
- JavaScript
- TypeScript
- React
- Node.js
- Git
- REST APIs
What Clients Say
Real results from real businesses
"Motabar turned a messy brief across GA4, Google Ads, Meta, and GSC into clean, branded Looker Studio dashboards our leadership actually uses. Proactive, fast, and reliable."
Doug Kemp
Client, Looker Studio Dashboards
"He wired UTM capture through Gravity Forms into GHL so our clients can finally measure campaign impact. Clear communicator, sharp engineer, 10/10."
Dale Anthony
Client, GHL Reporting & Attribution
"Motabar automated our manual marketing ops with n8n and Zapier, and spotted efficiency wins we'd missed. Saved us countless hours."
Emily T.
Client, Marketing Automation
Let's work together
Book a free 20 minute call. You'll know within the first few minutes what's broken and what fixing it is worth.