Real problems, measurable fixes.
Premium Photography Studio
Fixing Broken Tracking & Unlocking Lead Growth
Audited entire tracking setup, repaired GA4 conversion capture, synced campaign IDs across platforms, and established clean attribution rules inside HubSpot — backed by a centralized BigQuery data warehouse.
Growth-Focused B2B Company
Single Source of Truth for Marketing Data
Centralized all marketing and CRM data inside BigQuery, created standardized models, and built repeatable logic for channel attribution and lead quality tracking with Looker dashboards.
SaaS Product
SEO Keywords to Measurable Revenue
Connected Google Search Console and GA4 data inside their warehouse, mapped session stitching to user interactions, and modeled conversions back to Search Console queries.
Marketing Team
Proactive Insight Delivery With Slack Alerts
Set up a monitoring layer for ingestion and modeling jobs with Slack alerts that notify the team if something breaks — before reports are due.
Growing SaaS Platform
HubSpot + BigQuery Sales Attribution
Synced HubSpot contacts into BigQuery, enriched each record with campaign metadata and source information, and pushed enriched fields back into HubSpot using reverse ETL.
Enterprise Marketing Team
End-to-End Marketing ETL Pipelines
Built comprehensive ETL pipelines connecting all marketing platforms to a centralized BigQuery warehouse with normalized metrics across channels.
Sales Team
Cold Outreach Workflow Automation
Built automated workflows using EmailBison and Slack webhooks to track cold outreach performance and surface actionable insights.
Product Analytics Team
Mixpanel Event Data Extraction
Built authenticated Chrome automation to extract Mixpanel event data when standard APIs weren't available, enabling advanced product analytics.
What better data looks like on the bottom line.
A few anonymised snapshots from recent engagements — the patterns we typically see after tracking, attribution, and reporting are cleaned up.
Ecommerce purchases, 8 months
Same ad spend. Fixed tracking surfaced converting audiences the team was previously ignoring.
Channel attribution, reported vs actual
Social was getting credit for sales that paid search and organic were really driving. Budgets shifted accordingly.
ROAS uplift over 8 weeks
Return on ad spend after consolidating data and pruning campaigns the dashboards finally exposed.
Figures are anonymised and rounded from real engagements. Specific outcomes vary by industry, spend level, and starting point — happy to walk through the actual case studies on a call.
What Clients Say
Real results from real businesses
"Motabar turned a messy brief across GA4, Google Ads, Meta, and GSC into clean, branded Looker Studio dashboards our leadership actually uses. Proactive, fast, and reliable."
Doug Kemp
Client, Looker Studio Dashboards
"He wired UTM capture through Gravity Forms into GHL so our clients can finally measure campaign impact. Clear communicator, sharp engineer, 10/10."
Dale Anthony
Client, GHL Reporting & Attribution
"Motabar automated our manual marketing ops with n8n and Zapier, and spotted efficiency wins we'd missed. Saved us countless hours."
Emily T.
Client, Marketing Automation
Want results like these?
Book a free 20 minute call. You'll know within the first few minutes what's broken and what fixing it is worth.