Services

Tracking and analytics work that pays for itself.

From a one off GA4 repair to a full data warehouse, every engagement has a fixed scope, a clear outcome and documentation you keep.
02 — Services

Practical work that pays for itself in better decisions.

Each engagement is shaped around a business outcome — more qualified leads, lower CAC, clearer ROI — not a list of tools.

01

Track marketing accurately

Broken tracking, missing conversions, and mismatched numbers are costing you money.

I audit your entire tracking chain — GA4 property, GTM container, ad pixels, and form integrations — then rebuild from the ground up where needed. Every conversion event is tested across browsers and documented before handover so your team knows exactly what fires and why.

  • →Fix broken tracking setups
  • →Connect forms, calls, ads, and CRM
  • →Enrich leads automatically with source data

Confidence in your numbers and the ability to cut wasted spend.

02

Dashboards that show what matters

You're juggling multiple platforms just to understand basic performance.

I connect your ad platforms, GA4, and CRM to Looker Studio or your preferred BI tool, building views your team actually uses. Filters, date ranges, and channel comparisons are all built in — no more pulling CSVs or waiting on the data team.

  • →One place to see spend, revenue, CAC, and ROAS
  • →Track campaigns, pages, keywords, and channels
  • →Real-time data with automated refreshes

Faster decisions without platform hopping.

03

Automated reporting systems

Manual reporting wastes hours every week and delays action.

I build pipelines that pull from ad platforms, GA4, and your CRM on a daily schedule, normalize everything into one format, and push alerts to Slack or email when something changes. No manual exports, no waiting until the weekly meeting to catch a broken campaign.

  • →Automated data ingestion and daily refreshes
  • →Slack and email alerts for key changes
  • →Central historical data for trend analysis

Save hours weekly and spot issues early.

04

Measure SEO & organic performance

You can't tell if SEO efforts are actually driving revenue.

I connect GA4 and Google Search Console to your CRM or analytics stack, mapping keyword performance to actual conversions — not just clicks. You see which pages and queries are generating revenue, so you invest in content that works.

  • →Track keywords, rankings, and organic conversions
  • →Compare visibility vs competitors
  • →Monitor AI overview and snippet impact

Clarity on where SEO is paying off.

05

Fast, professional websites

Your current site is slow, outdated, or doesn't track properly.

I build lean, fast sites using modern frameworks with tracking wired in from the start — GTM container, GA4 events, conversion tracking, and schema markup all configured before launch. Sites are mobile-ready and SEO-ready out of the box.

  • →Conversion-optimized sites and landing pages
  • →Mobile-ready and SEO-ready from day one
  • →Built-in tracking and analytics setup

A site that converts and informs strategy.

06

Audit what you have

You're not sure what's broken or what to fix first.

I run a complete technical review of your tracking, site performance, schema markup, and analytics configuration, then deliver a prioritized fix list with time estimates. Most clients know within 48 hours exactly where their biggest gaps are and what they're costing.

  • →Check tracking accuracy across platforms
  • →Analyze site speed and mobile performance
  • →Review key setup issues and gaps

Prioritized fixes and a roadmap to better insights.

07

Workflow automation & AI

Too much manual work is slowing your team down.

I map your current manual processes, identify the highest-leverage automation opportunities, and implement them using the tools that fit your stack — Zapier, Make, n8n, or custom APIs. Every automation is documented and handed over so your team can maintain it without me.

  • →Zapier, Make, and n8n automations
  • →Synced data and smart notifications
  • →Custom GPTs and chatbots trained on your docs

Reduced manual work and scalable operations.

08

Cloud infrastructure & pipelines

Data is scattered across systems with no reliable way to consolidate it.

I design and build ETL pipelines that extract from your source systems on a schedule, transform data into clean analysis-ready tables, and load into BigQuery, Snowflake, or Redshift. Includes monitoring and alerting so silent failures get caught before they reach your reports.

  • →Build scalable cloud data infrastructure
  • →ETL pipelines that keep data fresh and accurate
  • →Warehousing with BigQuery, Snowflake, or Redshift

A single source of truth for all your business data.

The pilot

Go-live in two weeks. Expand by configuration — not implementation.

No quarter-long rollouts, no platform-team commitments. Just read-only access, a short list of KPIs, and working dashboards by end of week two.

01Week 1

Scope

One call to map the funnel, the tools, and the numbers that actually matter. You leave with a fixed price and a written scope.

02Week 1–2

Connect

Read-only access to your ad platforms, CRM, warehouse, and site. No data movement you don't approve. No mystery scripts.

03Live · Day 14

Go live

Tracking fixed, dashboards shipped, alerts wired to Slack or email. Loom walkthrough and written runbook handed off.

04Ongoing

Optimize

Tune to how your team actually operates. Add sources, KPIs, and automations as trust grows. Cancel any time.

Where it fits

Different funnels. Same broken math.

I meet each business where its data lives. Same problem underneath — a number moved and no one can say why fast enough.

Ecommerce

Ad spend → revenue, decoded.

Catch silent losses between click and checkout — by channel, device, and campaign — before the quarter slips.

See it for Ecommerce→
DTC & retail

Every SKU, every source.

Unify Shopify, Meta, Google, and Klaviyo so CAC and LTV are one number your team actually agrees on.

See it for DTC & retail→
B2B SaaS

Signup → activation → expansion.

Track the trial cohort silently failing onboarding — before it shows up as churn next quarter.

See it for B2B SaaS→
Agencies

Client reporting without the panic.

White-labelled dashboards, automated pulls, and clean handoff docs so your team stops living in spreadsheets.

See it for Agencies→

Ready to trust your numbers?

Book a free 20 minute call. You'll know within the first few minutes what's broken and what fixing it is worth.