Background
The team needed access to detailed Mixpanel event streams for churn prediction and funnel analysis, but their plan didn't include API access.
The challenge
Without upgrading their Mixpanel plan, they had no way to get event data into their warehouse for advanced analysis.
What I built
- Authenticated Chrome automation for data extraction
- Reliable scheduling without breaking Mixpanel sessions
- Data transformation and loading into BigQuery
- Churn prediction and funnel bottleneck dashboards
The outcome
The team gained reliable access to Mixpanel event streams without upgrading, enabling churn predictions and funnel bottleneck analysis.
Product decisions became data-informed without requiring expensive tool upgrades.