Background
Sales was sending cold emails but had no visibility into what was working or why prospects weren't responding.
The challenge
Follow-up timing was arbitrary, messaging wasn't being refined, and pipeline was being wasted on unresponsive leads.
What I built
- EmailBison integration for outreach tracking
- Slack webhooks for real-time response notifications
- Objection categorization and tracking
- Follow-up sequence optimization based on engagement data
The outcome
Sales refined messaging based on structured objections and saw improved conversion in follow-up sequences.
Cold outreach became a data-informed process rather than a numbers game.