Background
Every time a tracking issue occurred — a pixel broke, a form changed, an API updated — the team only realized after weekly reporting. That meant late corrections, lost history, and uncomfortable conversations with executives.
The challenge
They lacked visibility into data health and were always reacting to failures instead of preventing them.
What I built
- Automated health checks against ingestion pipelines
- Validation scripts for changes in GA4 event structures
- Slack alerts with detailed incident messages and suggested fixes
- Status dashboards for pipeline reliability over time
The outcome
Silent breakages disappeared, and decision-makers regained trust in weekly reports. The company now resolves issues in hours instead of days.
Instead of anxiety around reporting day, the team has calm confidence — knowing issues surface immediately, not after leadership asks questions.