· 5 min read
HubSpot shows Offline Sources for my contacts. Why, and how do I fix it?
When HubSpot marks contacts as Offline Sources, you lose the source behind every lead. What causes it and how to make sure new leads keep theirs.
· 6 min read
Why is my GA4 direct traffic so high?
High Direct / (none) traffic in GA4 usually isn't people typing your URL. Here are the real causes, how to find which one is hitting you, and how to fix it.
· 7 min read
Why don't Meta, Google Ads and GA4 conversions match?
Meta, Google Ads and GA4 count the same sales differently. The 8 real reasons the numbers never agree, and how to tell when tracking is actually broken.