· 7 min read
Why don't Meta, Google Ads and GA4 conversions match?
Meta, Google Ads and GA4 count the same sales differently. The 8 real reasons the numbers never agree, and how to tell when tracking is actually broken.
· 7 min read
Meta, Google Ads and GA4 count the same sales differently. The 8 real reasons the numbers never agree, and how to tell when tracking is actually broken.